Recycling Matters is a community-focused environmental initiative nested within the Good Works mission, aimed at promoting behavioral change around household recycling practices. Operating initially in the Orlando area, the initiative focuses on high-impact populations, particularly residents in multifamily housing units where recycling infrastructure and education are lacking. By implementing a structured behavior change campaign supported by technology, partnerships, and community ownership, Recycling Matters seeks to increase recycling efficiency, reduce contamination in waste streams, and create a replicable model that could scale nationally.